SMS Compliance (TCPA)
6 min readUpdated January 24, 2026
What is TCPA?#
The Telephone Consumer Protection Act (TCPA) regulates telemarketing calls and SMS messages.
Key Requirements:
- Obtain prior express written consent before texting
- Honor opt-out requests immediately
- Only send during permitted hours (8am-9pm local)
- Identify yourself as the sender
- Include opt-out instructions
Obtaining Consent#
Valid consent requires:
Written Agreement that includes:
- Clear disclosure that texts will be sent
- Description of message types
- Statement that consent isn't required for purchase
- Opt-out instructions
Methods:
- Web forms with checkbox
- Paper forms
- Text-to-join keywords
Trackably Compliance Features#
Trackably helps you stay compliant:
✅ Automatic Opt-Out Handling - STOP, UNSUBSCRIBE, CANCEL automatically processed ✅ DNC List Integration - We check against Do Not Call registries ✅ Time Zone Detection - Messages sent during permitted hours ✅ Consent Tracking - Record and timestamp all consent ✅ Audit Logs - Complete history of all messages sent
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