SMS Templates & Best Practices

Great SMS messages are:

• Short (under 160 characters ideal)
• Personal (use {{first_name}})
• Clear (one call-to-action)
• Compliant (include opt-out)

Example: Hi {{first_name}}, I noticed you own {{property_address}}. Are you interested in selling? Reply YES or call 555-1234. Reply STOP to opt out.

Use these merge tags to personalize messages:

• {{first_name}} - Recipient's first name
• {{last_name}} - Recipient's last name
• {{property_address}} - Property address
• {{city}} - Property city
• {{your_name}} - Your name
• {{your_phone}} - Your phone number

Optimal SMS send times:

Best Days: Tuesday, Wednesday, Thursday Best Times: 10am-12pm, 2pm-5pm local time

Avoid:

• Before 8am or after 9pm (TCPA requirement)
• Monday mornings
• Friday afternoons
• Weekends (unless appropriate for audience)