Multi-Channel Sequences

Multi-channel sequences combine mail, SMS, and email into automated workflows.

Example Sequence:

• Day 1: Send postcard
• Day 3: Follow up with SMS
• Day 7: Send email
• Day 14: Second postcard

This approach increases response rates by 3-5x compared to single-channel campaigns.

To create a multi-channel sequence:

• Go to Campaigns > Sequences
• Click "+ New Sequence"
• Add steps (mail, SMS, email, wait)
• Set timing between steps
• Add conditions (stop if replied, etc.)
• Assign to contacts or lists

Triggers to Start:

• Contact added to list
• Property status change
• Manual enrollment
• API webhook

Conditions to Stop:

• Contact replies
• Phone call logged
• Manual removal
• Email bounce