A/B Testing Your Campaigns

A/B testing helps optimize your campaigns. Test:

For Mail:

• Headlines and copy
• Images and design
• Offer types
• Call-to-action

For SMS:

• Message length
• Personalization level
• Send times
• CTA phrasing

• Create your campaign as normal
• Click "A/B Test" toggle
• Create Variant B with changes
• Set split percentage (e.g., 50/50)
• Choose winning metric (opens, responses, calls)
• Launch test

After your test completes:

• View side-by-side comparison in Analytics
• Check statistical significance
• Apply winner to future campaigns
• Document learnings for your team

We recommend testing with at least 500 recipients per variant for reliable results.