10DLC Registration Guide

10DLC (10-Digit Long Code) is the new standard for business SMS messaging in the US.

Key Benefits: - Higher throughput than shared short codes - Better deliverability - Carrier-trusted sender identity - Required for A2P (Application-to-Person) messaging

What happens if I don't register? Your messages will be filtered, and you may face fines from carriers.

The registration process has two parts:

1. Brand Registration - Company name and EIN - Business address - Industry classification - Contact information

2. Campaign Registration - Use case description - Sample messages - Opt-in/opt-out process - Message volume estimate

To register for 10DLC:

1. Go to Settings > SMS > 10DLC Registration 2. Click "Start Registration" 3. Enter your business details and EIN 4. Describe your use case (e.g., "Real estate marketing to property owners") 5. Provide sample messages you'll send

6. Submit for carrier review

Here is an example of a good API payload for registration:

{
  "brand": {
    "name": "Acme Corp",
    "ein": "12-3456789",
    "vertical": "REAL_ESTATE"
  },
  "campaign": {
    "useCase": "MARKETING",
    "description": "Sending property alerts to interested buyers who opted in via website form."
  }
}

We'll notify you by email once approved.

To improve approval chances:

✅ Do: - Be specific about your use case - Show clear opt-in process - Include opt-out instructions in samples - Use professional language

❌ Avoid: - Vague descriptions like "marketing" - All caps or excessive punctuation - Misleading content