List Stacking for Better Leads

List stacking combines multiple data points to find the most motivated sellers.

The concept: A property owner with multiple motivation indicators is more likely to sell.

Example Stack:

• High equity (2 points)
• Absentee owner (1 point)
• Pre-foreclosure (3 points)
• Inherited property (2 points)

Higher stack = higher motivation.

• Go to Lead Finder > List Stacking
• Select your base criteria (location, property type)
• Add motivation layers
• Set point values for each layer
• Filter by minimum stack score
• Export or add to campaign

High Motivation:

• Pre-foreclosure
• Tax delinquent
• Code violations
• Vacant properties

Medium Motivation:

• High equity
• Absentee owner
• Long ownership (10+ years)
• Inherited

Low Motivation:

• Free and clear
• Out of state owner